Boost Google Search Ads With Image Extensions

Using Customer Photos as Social Proof

Published on July 1, 2021

New Image Extensions

Google Marketing Livestream 2021 announces new Image Extensions to make your search ads more visual and engaging. As of May 27, 2021, these are available globally so you can take advantage of this new feature.

What Are Image Extensions?

Image extensions allow you to upload photos to complement your existing text ads on Google. They are a new feature and they help your ads stand out on the search engine results page (SERP).

If you have used Google Search Ads before, you know that trial and error is the name of the game. Image Extensions provides another dimension for you to test and improve your ads effectiveness.

Using Customer Photos for Social Proof

Something you need to try is using customer photos as social proof. Social proof such as testimonials, reviews, and purchasing urgency are some of the best ways to build your brand and increase sales. You need to use the power of social proof in your ads to increase your conversion rate. Specifically for image extensions, you need to use rich and relevant customer photos.

Using Customer Photos

If you use Socialphotos, you have already curated galleries of customer photos. Some of these galleries are on your store's front page, product's page, blogs, etc. These customer photos are perfect since they are high quality images that are relevant to your product. Imagine someone searching for shoes or jewelry and having them see your ad along with photos of customers wearing your product. This is a game changer! The best part is that using customer photos is easy. If you have been curating your photos, creating an image is as simple as taking a screenshot on your computer.*

Increasing Conversions

More people are spending more and more time online, but it's harder and harder to catch their attention. Using customer photos as image extensions to your google ads provides that visual experience that modern consumers expects.

Next: Make an aesthetic and shoppable Instagram gallery in Shopify

*Please note that our Terms and Conditions do allow this if they upload their photos directly, but it's always a good idea to ask as a courtesy.