Socialphotos helps you build your brand and increase your sales and conversions. Over the years, we have observed and talked to many merchants who used Socialphotos to increase their conversions.
This guide is a summary so you can get the most out of Socialphotos. If you are interested in participating in a case study, let us know and we will be happy to chat.
"Priming" Your Galleries
When you first install the page gallery on your page, it does not have any photos in it and it looks empty. You should put some photos as soon as possible. The psychology behind this is called priming. When your visitors see other people's photos in your galleries, they want to be a part of the movement and contribute their own photos as well. It also makes a much better impression.
If you have existing photos from previous customers, you can upload it directly yourself. Or, you can also use your own photos from Instagram.
Personalize Your Galleries
Personalize your galleries for different situations. Your homepage gallery should have a different feel than your blog gallery which have a different feel than your customer photos' page. With Socialphotos, you can have an unlimited number of galleries so experiment away!
For example, compare Apple's commercial on their iPhone vs their store page.
Source: OSX Daily
Source: Apple Store
You notice the stark contract between their commercials and their store page. It has a completely different vibe and for good reason.
Your homepage gallery may have photos that are more artistic, classy, or sophisticated. However, on your customer page, you can have a gallery that is more relaxed and fun.