Posted June 17, 2025 • Written By The Socialphotos Team
If you search for the "best shoppable app" on Shopify, you'll get a confusing mix of results: everything from upselling tools and live shopping to product reviews. The term is broad, but the goal for merchants is always the same: turn browsing into buying.
So what does a truly effective "shoppable" experience mean? It means closing the gap between inspiration and conversion. It’s allowing customers to buy a product directly from the visual content that inspired them.
This guide will bring clarity to the "shoppable" landscape. We'll break down the different types of shoppable apps and help you choose the best one to increase your store's sales.
This is the most powerful form of shoppable content. These apps create visual galleries from your brand's social media and, most importantly, from your customers' authentic photos and videos (UGC). This combination builds immense social proof and allows visitors to shop the looks they see on real people.
Full disclosure, this is our app! We designed Socialphotos to be the ultimate platform for creating comprehensive shoppable galleries. We believe the best shoppable experience comes from combining your own branded Instagram content with authentic UGC from your customers, all in one place.
Key Shoppable Features:
Shopify Reviews: 79 reviews: rating 4.9
FourSixty is a powerful and well-established app that excels at turning Instagram and TikTok content into shoppable experiences. It's a strong choice for larger brands who need advanced gallery customization and robust tools for managing content rights.
Key Shoppable Features:
Shopify Reviews: 139 reviews: rating 4.9
For a deeper comparison of apps that focus on UGC galleries, see our complete guide: The Best Shopify UGC Apps.
This is a hot and growing category. These apps specialize in creating TikTok-style, vertical video feeds for your store. They are excellent for engaging visitors with dynamic content and are particularly effective when showcasing product demos or "how-to" videos.
ReelUp is a top-rated app praised for being easy to use and having outstanding customer support. A key benefit is its focus on performance, with video widgets that won't impact your store's loading speed.
Key Shoppable Features:
Shopify Reviews: 237 reviews: rating 5.0
Tolstoy makes it easy to add shoppable videos to your site at scale. It's highly recommended by merchants for boosting engagement and is praised for its intuitive design and the ability to feature videos on the Shop App home feed for more visibility.
Key Shoppable Features:
Shopify Reviews: 198 reviews: rating 4.8
Moast helps you embed shoppable videos directly on your site in minutes. It's designed for brands who want to capture the energy of short-form video and turn it into a high-conversion shopping experience on their own store.
Key Shoppable Features:
Shopify Reviews: 64 reviews: rating 5.0
Some apps aren't "shoppable" in the visual gallery sense, but they are critical for making the entire shopping journey smoother and more profitable. They often work best when used alongside a shoppable gallery.
ReConvert focuses on the post-purchase experience. Instead of making the initial content shoppable, it makes the "thank you" page a powerful selling tool by offering upsells and cross-sells to customers who have just completed a purchase.
Key Features:
Shopify Reviews: Over 4,500 reviews: rating 4.9
Klaviyo is a top-tier marketing automation platform. It makes your store more shoppable by sending highly targeted emails and SMS messages to customers, such as abandoned cart reminders with a direct link back to checkout, or new product announcements.
Key Features:
Shopify Reviews: Over 1,800 reviews: rating 4.1
While all these apps can help make your store more profitable, they solve different problems. If your goal is simply to add your Instagram feed, a basic app will do. If you want to increase your average order value after the sale, a tool like ReConvert is essential.
However, if you want to build authentic trust and turn your brand's visual content into a direct source of revenue, the most powerful strategy is a Shoppable UGC Gallery. By showcasing real customers and making their content shoppable, you create a compelling experience that builds confidence and boosts conversions like nothing else.