About Socialphotos

What Socialphotos does

Socialphotos is a Shopify app (founded in 2014) that helps you collect user-generated content (UGC), organize it into galleries, and use it to increase sales with social proof.

Socialphotos works inside your Shopify storefront where the app is installed. Galleries are embedded using Shopify’s Theme Editor and Theme App Extensions, so you do not need to paste scripts or custom code in most cases.

The simple mental model

Most questions become easy once you remember this flow:

1. Sources: Instagram, customer uploads, or your own uploads
2. UGC: photos and videos that Socialphotos collects from those sources
3. Galleries: where you display selected UGC on your Shopify pages
4. Sales: shoppers see social proof, then click through to buy

Tag Product does two things

When you tag a product on a piece of UGC:

• Product pages: if the UGC Product Gallery is embedded on product pages, that tagged UGC can appear on the tagged product’s page
• Shoppable behavior: wherever that UGC appears (page galleries, Instagram galleries, hashtag galleries), shoppers can see the tagged products (for example under “IN THIS LOOK”) and click through to buy

Links

• Read reviews on the Shopify App Store
• Install Socialphotos from the Shopify App Store (includes a 7-day free trial)

Major updates

A lightweight changelog of notable improvements over time.