Updated June 17, 2025 • Written By Oky Sabeni
User-generated content (UGC) is the lifeblood of a modern Shopify store. It’s the authentic social proof that turns browsers into buyers. But with hundreds of apps in the Shopify App Store, choosing the right one can feel overwhelming.
The secret is that "UGC App" means different things. Some apps are for product reviews, others are for Instagram feeds, and some are complete platforms designed to manage the entire UGC workflow.
This guide will break down the best Shopify UGC apps into five clear categories, so you can find the perfect tool for the job you need to do.
These apps focus on the entire UGC workflow: collecting authentic content from social media and customer uploads, and turning it into beautiful, shoppable galleries that drive sales.
Full disclosure, this is our app! We built Socialphotos because we believe collecting and displaying UGC should be powerful yet simple. It's designed for Shopify merchants who want a streamlined, affordable, and effective platform to manage their entire UGC workflow, from collection to conversion. Our focus is on providing the core features you need to build trust and boost sales, without the complexity or high cost of other platforms. It's a great fit for any visual D2C industry, especially Fashion, Beauty, and Home Goods brands.
Key UGC Features:
Shopify Reviews: 79 reviews: rating 4.9
Cevoid focuses heavily on the community-building aspect of UGC, simplifying the process of displaying customer content to foster brand loyalty. It's a great choice for lifestyle brands that want to create a strong visual identity and community feel on their website through features like lookbooks and product page galleries.
Key UGC Features:
Shopify Reviews: 34 reviews: rating 5.0
FourSixty is a well-established player that excels at turning Instagram and TikTok content into shoppable experiences. It is a powerful choice for established brands that need advanced gallery customization and have a strong focus on managing content rights for their influencer and customer content, especially in Fashion and Retail.
Key UGC Features:
Shopify Reviews: 139 reviews: rating 4.9
This category is focused on one primary job: collecting customer reviews after a purchase, often with photos or videos attached. They are excellent for building trust directly on product pages.
Loox is one of the most popular review apps, known for its beautiful, photo-centric review widgets. It's ideal for merchants who want to automate the collection of photo reviews and display them in attractive, conversion-focused widgets that integrate seamlessly with any theme.
Key UGC Features:
Shopify Reviews: Over 15,000 reviews: rating 4.9
Judge.me is a powerhouse review app known for its incredible feature set and value. It is arguably the best choice for any Shopify store, from beginners to enterprise, that needs a robust and reliable product review solution without a high price tag. Its free plan is incredibly generous.
Key UGC Features:
Shopify Reviews: Over 26,000 reviews: rating 5.0
Stamped is a highly-rated platform that excels at generating social proof through reviews, photos, videos, and Q&A sections. It's known for being reliable and user-friendly, with a supportive customer service team that helps with customization.
Key UGC Features:
Shopify Reviews: Over 4,000 reviews: rating 4.7
This new category of apps specializes in leveraging short-form video content, like TikToks and Reels, to create engaging and shoppable experiences.
Moast helps you embed shoppable videos, Reels, and TikToks directly on your site in minutes. It's designed for brands who want to capture the energy of short-form video and turn it into a high-conversion shopping experience on their own store.
Key UGC Features:
Shopify Reviews: 64 reviews: rating 5.0
Tolstoy makes it easy to add shoppable videos to your site at scale without impacting site speed. It is highly recommended by merchants for boosting engagement and is praised for its intuitive design and responsive support team.
Key UGC Features:
Shopify Reviews: 198 reviews: rating 4.8
ReelUp is a game-changer for enhancing the shopping experience with shoppable videos, praised for being easy to use and having outstanding customer support. A key benefit is its focus on performance, with video widgets that won't impact store speed.
Key UGC Features:
Shopify Reviews: 237 reviews: rating 5.0
These apps have one primary job: display your Instagram or TikTok feed on your store. They are often less customizable but are a great choice for brands who primarily want a quick and easy way to add an aesthetic social feed to their site.
Instafeed is a long-standing, popular choice known for its reliability and simplicity. It allows merchants to add shoppable Instagram feeds easily, build social proof, and keep store content fresh without impacting site speed.
Key UGC Features:
Shopify Reviews: Over 1,100 reviews: rating 4.9
From the trusted developers at Mageplaza, this app allows you to display shoppable Instagram feeds, Reels, and UGC. It's praised for its highly customizable free plan and a very responsive support team.
Key UGC Features:
Shopify Reviews: 236 reviews: rating 4.9
Socialwidget offers a simple and fast way to embed various social media feeds onto your Shopify store. It's built for merchants who need a quick, no-fuss solution to show their live social content without needing complex features.
Key UGC Features:
Shopify Reviews: Over 2,600 reviews: rating 4.9
These platforms are related to UGC, but their main function is to help you manage relationships with creators. They are less about displaying content and more about finding influencers, managing campaigns, and tracking results.
Influencer Hero is an all-in-one platform for managing your entire influencer marketing program. It is designed for D2C brands and agencies that need a comprehensive solution to find creators, manage campaigns, handle payments, and track the ROI of their influencer content.
Key UGC Features:
Shopify Reviews: 39 reviews: rating 5.0
Sauce is a versatile platform that bridges the gap between shoppable UGC and influencer management. It's designed to help brands drive ROI from their creator partnerships by turning social content into shoppable experiences. Merchants praise its responsive support team and its ability to pay for itself through conversions.
Key Features:
Shopify Reviews: 367 reviews: rating 4.5
IGF is a highly specialized tool designed to solve one major pain point in influencer marketing: product seeding. It automates the process of sending free products to creators, eliminating the back-and-forth of collecting addresses and product choices. It's highly praised for saving teams time and for its extremely responsive founder.
Key Features:
Shopify Reviews: 42 reviews: rating 5.0