Instagram has become one of the essential marketing channels of e-commerce over the past few years, and so has Shopify for setting up an online store. Together, these can do wonders! For example, an aesthetic Instagram gallery in Shopify will attract more customers to your store. This is one of the main reasons why Shopify merchants want to add an Instagram feed to their store.

Something you need to try is using customer photos as social proof. Social proof such as testimonials, reviews, and purchasing urgency are some of the best ways to build your brand and increase sales. You need to use the power of social proof in your ads to increase your conversion rate. Specifically for image extensions, you need to use rich and relevant customer photos.