At Socialphotos, we are obsessed with boosting e-commerce sales with social proof.
Social proof is a psychological phenomenon where people tend to follow the actions of others in order to determine the correct behavior in a given situation.
By demonstrating that other people have had positive experiences with your products, potential customers will be more likely to trust your business and make a purchase.
We built a new dashboard to track how social proof is impacting your sales.
Some examples of the metrics we show are
- Socialphotos Views: how many pop-up modals your visitors saw
- Customer Uploads: how many photos your visitors uploaded
- Socialphotos Assisted Revenue: revenue where your customers engaged with Socialphotos
We will be adding more metrics and documentation on how to maximize conversion with social proof.
Spoiler alert: Product Gallery is 💰💰💰
We updated the design and make it more modern by focusing on creating a clean and streamlined look that would allow your brand to shine.
We started by using your logo from Instagram and added more white space throughout to make it more open and inviting.
In addition to updating the design to be more modern, we display a large high-quality image or video that showcase your customers using your products.
Overall, the updated design is focused on creating a more polished look that will help you tell your story and boost sales.
We also added more customization options. You can now do the following:
- Show/hide the social sharing buttons: Facebook, Twitter, and Pinterest
- Hide Gallery when there is no content
A good example of hiding empty galleries is for Product Galleries.
For example, you may have many products and not all of them have customer photos.
You can now hide the Socialphotos gallery on those products' pages.
Alternatively, you can also use placeholder photos in our Customize Gallery Guide.
The choice is yours.