Google Lighthouse Webp Format For Faster Images and Videos

Posted on September 30, 2022

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Speed matters. For every second that your customers wait for your website to load is an opportunity for them to leave. At Socialphotos, we care about speed and your customer's experience. To improve performance, all Socialphotos images and videos are now served with Google Lighthouse 2nd gen format recommendation: WebP.

"WebP is a modern image format that provides superior lossless and lossy compression for images on the web"
- Google.

We saw improvements of up to 50% in certain images which means that your Socialphotos Gallery loads significantly faster. Our media is already served with best-in-class Cloudflare CDN. This WebP improvement is additional icing on a frosty cake.

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Source: Techradar

Ready and Firing On All Cylinders!

WebP is live and you do not have to do anything to reap this benefit. We have taken the painstaking process to ensure that the transition is seamless and has zero impact on your website. Simply enjoy the boost in speed and performance as you continue using Socialphotos for all your UGC needs.

More Formats: HEIC, TIFF, JPEG2000

As part of this work, we embark on the opportunity to upgrade our systems to take in additional image formats such as HEIC, TIFF, and JPEG2000. Your customers can now upload photos in even more image formats. In addition, to support the additional processing and complexity of these image formats, we upgraded our hardware to handle all the new load.

Ready for BFCM 2022!

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With these improvements and upgrades, we are ready for the biggest e-commerce events of 2022: Black Friday and Cyber Monday. All of our images and videos are served with optimized format so it consume the least amount of bandwidth. In addition, Socialphotos loads asynchronously without blocking your website at all.

We are confident that these improvements will provide a superior experience for you and your customers.

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