Make an aesthetic and Shoppable Instagram gallery in Shopify

Updated on October 11, 2021

Instagram has become one of the essential marketing channels of e-commerce over the past few years, and so has Shopify for setting up an online store. Together, these can do wonders! For example, an aesthetic Instagram gallery in Shopify will attract more customers to your store. This is one of the main reasons why Shopify merchants want to add an Instagram feed to their store.

A beautiful Instagram feed on a store’s homepage will help increase time spent on the site and is a key factor that will drive more traffic your Instagram page. The importance of Instagram for any e-commerce store can never be overstated as it is a visual social media platform that reflects the lifestyle and branding of a store. Here's why store owners have used this popular social media platform to increase their sales:

Why integrate Instagram and e-commerce stores?

Instagram has surpassed Facebook when it comes to promoting e-commerce websites as many customers use the former exclusively. Thus, e-commerce merchants have turned to Instagram to boost their business; however, it is not the only reason. If you are an e-commerce owner, here are a few reasons why you should integrate your store with Instagram to create an Instagram gallery in Shopify:

  • Instagram flaunts a whopping 1 billion monthly active users, which speak volumes about the people’s engagement and traffic you might get.
  • More than 70% of Instagram users are under the age of 35. People under the age of 35 tend to shop more online.
  • Over 500 million accounts of the platform use the feature of Instagram stories every day, and 1/3rd of the most viewed IG stores are from businesses.
  • Almost 90% of the Instagram accounts are known to follow at least one e-commerce business.
  • More than 80% of Instagram users discover new services or products on the platform.
  • Between October 2017 and May 2018, the platform’s engagement for brands increased by 29%.
  • Brands generate more interactions on Instagram, four times more than Facebook. Also, Instagram helps more than 80% of the users make purchase decisions.

Hope this list inspires you to integrate your store with Instagram? If your answer is yes, we will guide you on how to connect your Instagram with your e-commerce store and make Shopify Instagram gallery shoppable-worthy.

How to connect Instagram with an e-commerce store?

A gallery displaying your posts from Instagram keeps the store looking crisp and beautiful, thus attracting customers. Here is the step-by-step guide on how to integrate an Instagram feed into your Shopify store.

  • Step 1- Install an Instagram Feed application

You can use any Instagram feed application that will help you display your Instagram posts. You can get these applications on the Shopify app store, or custom develop it yourself. To install, you click on the Add app button. Next, you have to enter your store’s domain and password, and click on login to complete the installation process.

  • Step-2- Integrate your Instagram account

After installing the application, go to the dashboard and click on the connect an Instagram account. From there, you have to input your Facebook credentials to log in to your account. After logging in, the application will ask that you grant the required permissions. Here, you can also configure the feed style.

  • Step-3- Add the Instagram feed to your store’s homepage

From the Shopify admin, click on Online Store and then Customize. You then add the code to your home page and click save.

These are the general steps to use an app to integrate Instagram with your store. Some apps will automatically pull your feeds and display them on your home page or according to your configurations.


The growing popularity of Instagram and the convenient shopping experience at Shopify are an essential marketing channel for your store. Curating and making an Instagram gallery in Shopify shoppable is a key factor in driving traffic to your site. Due to Shopify's many available third party apps, integration is easy to set up and does not take much time. Regardless of which app you use, it will help your store convert more sales and yield long-term benefits.


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Instagram has become one of the essential marketing channels of e-commerce over the past few years, and so has Shopify for setting up an online store. Together, these can do wonders! For example, an aesthetic Instagram gallery in Shopify will attract more customers to your store. This is one of the main reasons why Shopify merchants want to add an Instagram feed to their store.

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